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Both the 90-Minute and
Half Day Workshops follow the same format -
however the information in each segment is ever-changing
with trends, research, and technology.
The 90-Minute Workshops are normally fast-paced with
interaction and Q&A sessions balanced towards the
end of the workshop. The Half Day Workshop
dedicates a bit more time with specific case study and key
components of each sub section, and provides a bit more
time for interaction and free-form Q&A as the
workshop progresses.
Pricing information for
both workshop series is available on our contact
page.
I – From Mass Media To Me Media
o Common misperceptions of the internet
o Media we were exposed to growing up (interactive)
o Media we’re exposed to today (interactive)
o Top 25 web sites and why they work
o Who is your ‘me’?
II – First Impressions—The
Basics of a Good Web Site
o Does your web site have the basics?
o What works…what doesn’t?
o Checklist for your web site
III – Make Your Site a
Destination—Not Just a Place to Visit
o Providing the right information
o Making your site interactive
o Making it easy to do business with you (interactive)
o What’s a micro site?
IV – Marketing Your Site
o Where do I start?
o Marketing with Radio (case studies)
o Marketing with Print (case studies)
o Marketing with Television (case studies)
o Defining SEO/SEM
V - Audience Survey / Q&A
o Short survey of attendees
o Question & Answer Session (interactive)
o Flash Memory "Click Stick" distribution
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